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CRM Marketing Manager - Al Futtaim's Strategic Marketing, Automotive Division - UAE (Dubai, AE)

Recruitment in Al Futtaim Group CRM Marketing Manager - Al Futtaim's Strategic Marketing, Automotive Division - UAE (Dubai, AE)

Job Requisition ID: 31776 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

CRM Marketing Manager - Al Futtaim's Strategic Marketing, Automotive Division - UAE


Al Futtaim's Strategic Marketing, Automotive Division now has an exciting position open for a dynamic, forward thinking CRM Marketing Manager.


This position currently manages all of the CRM Marketing Campaigns for all of the Automotive brands this includes:


  • The development and testing of segmentation, content, automated and triggered based campaigns in order to increase conversion and customer lifetime value.
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
  • Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.


We are looking for someone with the following skills:


  • Project Management - Experience in handling multiple projects simultaneously  (as they will be managing multiple brands CRM campaigns)
    • Specifically segmentation, content, automated and triggered based campaigns in order to increase conversion
  • Strong Relationship skills (as will be required to interact with different internal business units)
  • Experience in creating online, email, SMS, social media, digital campaigns.
  • Understanding of SAP Hybris Marketing would be an advantage, but not essential
  • Google Analytics 360 experience an advantage, (specifically building segments for media targeting)
  • Experience in running various tests and analysis to determine key areas of improvements (A/B testing, Multi Variant Tests etc)
  • Experience in an analytical role with vast quantities of data to drive informed decision making (also understanding UTM tagging and different forms of media tags)
  • Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)


Minimum Qualifications and Knowledge: Suitable business qualification (Degree level); thorough knowledge of Digital Marketing, New and Social Media, best practices and market trends


Minimum Experience: Minimum of 3 -5 yrs. Digital & CRM Marketing experience.


If this opportunity sounds like you, please don't hesitate to apply!

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.


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